By News Maker Media in Abuja
Idealab Agency Ltd has sought collaboration with the Rural Electrification Agency, REA, to drive domestic resource mobilisation for investment in Nigeria’s renewable energy sector.
The request was contained in a letter to the Managing Director/Chief Executive Officer of REA, in which the agency introduced its advocacy programmes designed to complement Foreign Direct Investment and venture capital funding for critical infrastructure.
The letter, signed by its Director of Communication, Amb. Dr. Lois Jonathan, said the initiative aims to sensitise Nigerians to investment opportunities in renewable energy and the impact of increased local funding on the sector.
Idealab described itself as a 20-member consortium of civil society organisations, including Grassroot Bridge Builders, adding that it is also collaborating with the National Space Research and Development Agency, NASRDA.
It further disclosed that its sensitisation drive includes partnership with the National Assembly in Abuja, leveraging a network of over 100 media organisations.
According to the organisation, the proposed advocacy campaign aligns with the objectives of the World Bank Group and seeks to mobilise additional capital to support Nigeria’s critical infrastructure needs.
As part of the partnership, Idealab expressed interest in working with REA’s Publicity Department to produce interviews, documentaries, jingles and press releases to promote renewable energy initiatives.
The agency said the media engagements would build momentum towards a workshop slated for November 9, 2026, in Makurdi, Benue State, in collaboration with the Benue State Ministry of Power, Renewable Energy and Transport.
It expressed optimism that a partnership with REA would boost national efforts to expand electricity access and attract funding for renewable energy projects, especially in underserved and rural communities.
