By Abba -Eku Onyeka
Abuja
The Nigerian Tourism Development Authority (NTDA) has launched Nitourey, Africa’s first dedicated tourism streaming hub, aimed at showcasing Nigeria’s rich cultural heritage and tourism potential to a global audience. The launch was announced at a media parley held in Abuja, where the Director General of NTDA, Ola’ Awakan, emphasized the importance of the platform in repositioning Nigeria as a premier tourism destination.
Awakan explained that Nitourey is a strategic response to the need for Nigeria to tell its own story, in its own voice, using platforms that resonate globally. The platform will leverage digital technology, film, and multimedia storytelling to project Nigeria’s diverse cultural assets and tourism destinations to both domestic and international audiences.
The NTDA has partnered with Tourcliq Creatives Limited and JM Misa International Limited to develop the platform, which aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu’s administration. The initiative is expected to create opportunities for filmmakers, content creators, tourism operators, and young Nigerians within the creative ecosystem.
The Honourable Minister of Arts, Culture, Tourism and the Creative Economy, Barr. Hannatu Musa Musawa, commended the NTDA for the initiative, saying it demonstrates the kind of collaboration required to unlock the full potential of Nigeria’s tourism and creative industries.
Nitourey will showcase Nigeria’s six geopolitical zones, highlighting the unique cultural and tourism attractions of each region. The platform will feature compelling multimedia content, including films, documentaries, and stories that showcase the country’s rich cultural heritage and natural beauty.
The launch of nitourey is expected to boost Nigeria’s tourism industry, creating jobs and generating revenue for the economy. The platform will also promote cultural exchange and understanding, showcasing Nigeria’s diversity and hospitality to the world.
The NTDA has called on corporate organizations, well-meaning Nigerians, and captains of industry to invest in the initiative, saying it is a revolutionary approach to tourism development in Nigeria.
The media parley was attended by stakeholders from the tourism and creative industries, who expressed enthusiasm for the initiative and pledged to support its success.
Awakan urged the media to partner with NTDA in telling the story of Nigeria’s tourism potential, saying the platform is a tool for nation-building.
The launch of Nitourey is a significant milestone in Nigeria’s tourism development, marking a new era in the country’s efforts to promote its cultural heritage and tourism attractions globally.
The NTDA plans to fully launch Nitourey by the last quarter of the year, and is expected to create a significant impact on the country’s tourism industry.
The initiative has received support from various stakeholders, including the Federal Ministry of Arts, Culture, Tourism and the Creative Economy.
Nitourey is expected to be a game-changer in the tourism industry, showcasing Nigeria’s unique cultural and tourism attractions to the world.
The platform is a testament to Nigeria’s commitment to promoting its cultural heritage and tourism potential.
The launch of Nitourey has generated interest and enthusiasm among stakeholders, who see it as a significant step towards promoting Nigeria’s tourism industry.
The NTDA is committed to ensuring the success of Nitourey, and is working with partners to ensure its sustainability.
